Pinterest is launching some fresh privacy tools, specially crafted to offer better safety to its young users in India. These tools include private profiles, constraints on mutual messaging, and revamped controls for determining who can follow you on the app.

Firstly, concerning private profiles, Pinterest users aged 16 and above will now have the choice to keep their profiles either private or public.

In Pinterest’s words:

“Once set to private, users can still connect with their mates and family by sharing a special profile link. These private profiles won’t be visible to others on the platform and will be the sole choice for teenagers below the age of 16.”

Earlier in the year, Pinterest declared that profiles of users below 17 would be set to private by default. Changing them to ‘public’ wouldn’t be possible. But they’ve slightly modified this approach for users aged 16 and above. However, those below 16 can only maintain a private account.

This is a minor adjustment in their guidelines, which essentially grants older teenagers a bit more freedom in shaping their in-app journey.

Additionally, Pinterest is implementing enhanced follower controls for teens. All followers are going to be removed from the profiles of users younger than 16. They will then be prompted to review their follower list, ensuring they are familiar with everyone who has access to view their content.

This implies that teens who’ve gained a follower base on the app will need to put in the effort to organize their audience. This step will make sure teens are more informed about who interacts with their Pins.

Credit: Pinterest

There are also new rules set by Pinterest for messaging and group board invitations for teenagers:

“Teens below the age of 16 can only exchange messages with mutual followers. These connections are established through a special profile link which expires either after 3 days or when they add 5 new followers using the link, whichever occurs first.”

This method will restrict connections to only those specified by the teens, making it challenging for strangers to connect with them on the app.

Earlier this year, a report highlighted that some ill-intentioned users had been exploiting Pinterest to collect photos of underage girls through their profiles. It was discovered in an NBC report that a few had managed to bypass Pinterest’s security mechanisms, allowing them to view, save, and even communicate with young users.

These fresh measures aim to enhance the safety of youngsters, a prime concern for all social media platforms.

While it’s uncertain how successful these measures will be, given that users can potentially provide false age information during sign-up, Pinterest remains committed to launching more tools that ensure the safety and well-being of its younger audience.

Credit: Pinterest

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When was the last time you reviewed your Instagram strategy? Since debuting Instagram Reels in August 2020, the platform has continuously improved its short-form video offering, including increasing the maximum duration to 90 seconds and introducing features such as Remix and Dual. In December 2021, Instagram CEO Adam Mossier stated the social media platform’s intention was to increase its emphasis on video.

It is decoded by Root and Wings Media, the best social media marketing agency in Delhi, that the platform would continue to build Instagram Reels by consolidating Instagram video types around short-form content. So, here’s how you can adjust your Instagram strategy for explosive growth

Adjust according to the short-form grid

When was the last time you took a look at your Instagram strategy? Have you made any changes to your Instagram video? Over the last two years, Instagram has taken a number of deliberate moves into short-form video. Since the launch of Instagram Reels in August 2020, the platform has steadily upgraded its short-form video offering, including extending the maximum runtime to 90 seconds and introducing features like Remix and Dual.

Reels, reels and more reels

You’ll still have the option to publish an Instagram video post when you go to generate new video content in the Instagram app. However, if you record new video material or update an existing clip, Instagram will transform your post into a reel. If the video material you choose or recorded has a different aspect ratio than 9:16, you’ll be prompted to convert it to a full-screen Instagram video. You may absolutely preserve the current aspect ratio, but your material may not run properly in the Reels stream. Tap the full-screen option in the upper-justify corner to change your content to 9:16.

Remix reel and video

Want to convey your brand’s perspective on a current subject, offer useful advise, or take part in a meme? You may use Instagram’s Remix function to create content that responds to or expands on current Instagram videos. Find an original video to utilize as a starting point for your remix. As long as the remix option is active, you may remix your own Instagram videos as well as the material of other accounts. Select Remix This Reel from the three dots in the upper-right corner of the article.

Play with the stickers and emojis

While there aren’t as many sticker possibilities for Reels as there are for Instagram Stories, the balance is shifting as Instagram continues to bring out interactive alternatives for Reels. You may use emoji slides to inspire viewers to respond to your reel in addition to words and GIFs. You may utilize multiple-choice polls or quizzes to persuade students to select one option. The Add Yours sticker is another option for encouraging visitors to engage by submitting their own visual material.

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If you are interested in becoming a web developer then the web is the best place to start. Google is one of the biggest tech companies in the world and covers a wide range of web-based services. Google offers a great number of free tools that are designed to help you in Web Development, marketing, and even project management. Whether you are new to the game or a veteran, these tools can really help you to get things done.

web development

This blog by Root and Wings Media, the Best Web Development Agency in Delhi, is dedicated to the use of Google tools to help you work on web development faster and better. No matter what your skill level this blog will help you become a better web developer.

Utilize Google Workspace to share website specs:

Developing a comprehensive site specifications document is essential for any web development project. Use Google Docs to create technical documents. Google Docs works as an efficient word processing app from Google Workspace that lets you easily format the document the way you want with its lengthy toolbar. You will have the chance to share a secure link with anyone for feedback just in a few minutes. Every change you do in Docs is being saved in real-time.

Secure all your files with Google Drive:

Content on websites like marketing materials, other website content, images, videos, and animation can be just as important as your website itself if you want to reach your target market. Web developers invest a lot in specialized tools for the purpose of managing this sensitive data. Google Drive is a low-cost alternative. You can create a designated Google email account for a specific web development project and use the 15GB of free drive space to store content that is being worked on during that time period. Alternatively, you can create shared drives when you have a subscription to Google Drive. Google Drive offers straightforward file sharing with both internal and external collaborators which makes it more convenient than making separate accounts!

Make a dynamic website:

If you want to increase website traffic significantly, developers can create a dynamic app that personalizes content by tracking users who look at the pages on your site and making recommendations as to what else they may be interested in. You need to have advanced tools for people to use this technology, so creating a dynamic website also requires the right hardware with enough speed. Google App Engine and Cloud Run can store data through revision control similarly to Gitlab or Github without worrying about affecting live sites, which is necessary if the content is personalized.

Develop prototype collaboratively:

Developing a website prototype and collecting client feedback is an essential part of any web development project. If you’re using offline wireframing tools, like Adobe InDesign, Adobe XD or Axure RP, collaborate in real-time by utilizing the Present now feature within Google Meet. This will allow you to literally collaborate with the client on designing the best experience possible for their target audience. You and your client can work together to adjust and modify websites in real-time. This can be done by drawing designs directly onto Google Jamboard. Jamboard is a visual collaboration tool created by Google.

Improve scores with Google Sites:

You can be sure that your site will have a mobile option because with Google Sites every user will be able to access the content on your website without fail. The great thing is that you don’t need to put in any extra work. With Google Sites, all of the content is automatically adjusted accordingly onto whatever device the user decides to use. This ensures that whether they want to read your blog using their desktop or laptop computer or if they prefer using a tablet or smartphone, they’ll be able to do so at any time and anywhere! Not only this but with their increasing technology it’s now possible for you to make sure that mobile users are still able easily to contact you by making phone numbers on your site clickable.

We hope you’ve enjoyed this blog about how to become a better web developer. We’ve given you some great insights into how to use Google tools to help you on your journey. With this knowledge, we know that you can make the most of your Web Development career. So, what are you waiting for? Contact Root and Wings Media, the Best Web Development Agency in Delhi, and get professional assistance.

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Content marketing is very important and can be very helpful when it comes to marketing a business. By using Content Marketing, you can help to reach potential customers. This is done by creating interesting content that can be shared across different social media platforms. There are various content types at your disposal. You just have to utilize them wisely. With user-generated content, you can encourage customers to share their content. This can help to spread your marketing message.

content marketing

As per Root and Wings Media, the Best Content Marketing Agency in Delhi, user-generated content is one of the most effective ways to bring in new leads and build a community of brand advocates. Here are 5 ways that user-generated content can help you build a loyal community and improve your content marketing:

Using the reviews:

Over 70% of consumers check product reviews before making a purchase. Reviews on the internet show your future customers that your products and services are authentic and people rely on them. You can allow them to write reviews either on your website, Facebook page, or third-party review sites like Yelp, Google, etc. User-generated both onsite and off-site reviews might be important when it comes to conversions but as far as online sources are concerned you should try to work with Tungsten light reviews if you want the best possible return on investment when it comes down to building credibility online.

Run hashtag contests:

Try hosting contests! By popularizing certain hashtags on your social media channels, you can encourage followers to share content tagged with that hashtag. This will increase your follower engagement and boost brand awareness as a result. Contests like this allow users to submit content like photos/videos of themselves using a particular product in their life. Your favorite submissions can then win prizes which they won in exchange for sharing the original post. So, if you host the contest, be sure to update the post with details about how your followers can win!

Video content rules the internet:

Using video to create UGC is one of the best ways to help the public connect with you and your brand. They can help encourage greater engagement among your audience and build a stronger relationship between you and them. Based on Octoly’s findings, user-generated videos tend to garner 10 times more views on YouTube than official footage of brands. These types of videos can be especially powerful in helping a brand gain popularity. In addition, UGC videos offer people the chance to win rewards if their contributions go viral; this helps a company boost its following significantly. People want original perspectives that only they can offer while providing a unique perspective of your products as well as insight into how they’re used in real-life scenarios.

Let your audience compete:

Another way to engage users and encourage them to create more UGC, especially if you’re working with hospitality businesses like restaurants, is through gamification. Gamification is when brands offer their users points, badges, and unique features/opportunities based on the participation of that person and how they interact with your services. If done correctly, it serves as a reminder of what people can do to get recognized by your brand while cementing a sense of satisfaction that someone who is part of your community has accomplished something new or reached an important milestone.

Strike the cord on holidays:

The holiday season is a great time for retailers to bring out their best customers. The chances of getting positive reviews and recommendations go up during this time of year, allowing you to become more familiar with your potential audience. You can drive engagement this way by posing questions that spark conversations or encouraging users to submit image/video testimonials directly to your company’s Facebook/Instagram profile. This comes in handy when you’re looking to compile feedback on specific product lines or services. By drawing inspiration from similar popular brands like W Hotels, whose marketing strategies manage to show off their personality while they showcase the semi-sweet situation they’ve been through (pun intended), it becomes easier for online stores or companies with a digital presence to use social media as a platform for starting up valuable conversations.

If you want to improve your content marketing, but you don’t have the time or money to invest in creating original content, you can still achieve your goals by using other people’s content. You can use user-generated content within your marketing mix. We have described certain ways in which you can use UGC. By using user-generated content, you can build trust with your audience, improve your brand’s credibility, and increase your website’s authority. If you want professional assistance in utilizing UGC, feel free to contact Root and Wings Media, the Best Content Marketing Agency in Delhi.

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Social media is a very sensitive topic and trends are changing rapidly. Businesses need to keep track of the latest trends and adapt accordingly. One of the questions that a lot of marketers ask is about the Social Media Trends for the coming years. We see social media changes daily and it can be hard to keep up with them. However, over the last couple of years, we have seen social media mature and become a lot better. This is due to changes in technology, as well as changes in the way people use social media.

Social media trends

Here we, Root and Wings Media, the best Social Media Marketing Agency in Delhi, will discuss 3 important social media trends that will rule social media in 2022:

Retail is setting its foot in social media:

Facebook and Instagram introduced features that made it much easier for influencers and Affiliate Marketers to set up their monetization campaigns via paid advertisements or collaborations. They had already noted that people were discovering new products on social media and therefore decided that they wanted to turn Instagram into a retail store. Brands can now tag the products they are showing off, sending users straight to the webpage of the product to be bought. And they weren’t the only ones.

Communities are building and connecting people:

Social media has become a powerful force for connecting people all over the world. The rise of socializing apps like TikTok, along with Facebook users reaching out into groups online has allowed for individuals to find their tribe in the form of communities that share the same passions or interests. Whether it be religion, family position, sexual orientation, race, political stance, etc. there are many ways you can find your people on social media whether you’re looking for friends, the family now meet your mister doesn’t matter. All that matters is it means finding your tribe!

Premium subscriptions and payment methods:

Digital currencies are becoming more and more prominent. More importantly, content creators need to think about the way they get paid for their work and the products they advertise or endorse. With so many options available at any moment in time, creators need to decide which form of payment best suits them and their customers. With digital platforms like Facebook beginning to showcase cryptocurrency-based advertisements, it’s only a matter of time before we’ll begin to see some sort of standardized approach towards these payment systems come into play. Up-and-coming anonymous payments such as “Moneo” could change the game and make the way that creators are paid be less of a headache because there’s no need to deal with publishers who demand equity from them or taxes from either side of business deals (creator – advertiser).

The world is changing rapidly, and social media trends are changing right along with it. In the upcoming years, the biggest social media trends are going to change the way we do business, create art, and even live our daily lives. We have isolated the top 3 social media trends that we predict will have a major impact on business, technology, and how we live our lives in 2022. If you follow these trends and adjust your strategy around these trends, you would have a better ROI. If you want professional assistance with your social media marketing strategy, feel free to contact Root and Wings Media, the best Social Media Marketing Agency in Delhi.

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With the global reach that most companies have these days, and the increasing importance of Content Marketing, content marketing has become a responsibility for most companies. Blogs, videos, and images must be created for different countries, cultures, and audiences. Blogging for the world can be a frustrating experience if you’re not prepared for it.

content marketing

Content marketing is not just about producing good content but it is also about distributing the content. Web users around the world are becoming more sophisticated and you need to know how to reach them with your content. Root and Wings Media, the Best Content Management Agency in Delhi, is here to help you make a successful global content marketing agency:

Keep the global audience in mind while writing:

We are publishing global content to let people know about our brand and boost our sales. However, blatantly advertising your business on all of your articles and blog posts is the wrong way to market your products because it lacks authenticity, making you look insincere or biased in the long run. People visit websites for content to read and learn from rather than advertisements that many might feel like they are being pressured into buying and that’s why it’s important not to forget there’s a difference between marketing and selling your company so as not to lose customers by misinformed them about your products selling points for example. Research the global audience and then think about how and what to write. When you are aware of your audience, you will have a better idea of how to engage a global audience.

Be aware of cultural differences:

With specific audiences, there is no question that regional language use can impact your content marketing strategies. To connect with a global audience, localization may serve you well. It’s important to understand the culture of one’s potential audience and note any trends or taboos before creating content in order to better appeal to them on a local level. Keep these in mind while content creation as well and avoid using too many idioms or other situational references; this will make translation much simpler.

Understand the metrics:

Metrics are an essential part of analytics and understanding your audience, monitoring success, and improving where necessary. As a marketer of any kind, you’re likely very familiar with the term key performance indicators and will know that it’s essential for any business to analyze all the aspects of their customer acquisition, including lead conversions. When analyzing and focusing on your different markets (local vs global), it’s important to understand some of the unique aspects related specifically to online customer behavior – so make sure you’re keeping track of page visits, traffic referrals as well as where in the world they come from!

Search for the perfect social media channel:

There are various ways to market content. A lot of content marketing methods can be overwhelming and therefore, the focus should not be lost on the main priorities. To do that, it’s important to know which method is going to work best for the niche you’ve chosen and for the intended country. Note that some social networks are extremely popular in a certain area but less significant in others. Many countries have restrictions as well as ways in which businesses need to participate. It is best to look for local employees who are familiar with the politics of their area as well as a culture since being politically correct and sensitive about local issues can make all the difference when trying to build trust within your community!

Enhance your social media game:

When having a social media presence, it’s quite easy to catch the attention of people all over the world by putting your product out there for everyone to see and interact with. This can be an effective method for communicating with your customers, but it is important that you ensure that whatever you post is done in such a way that will still make sense to people who come from different cultures and backgrounds. Avoiding literal translations can make all the difference when trying to communicate effectively with global audiences!

If you want to increase your global content marketing strategy’s ROI, it’s important to understand how global content marketing works at an overall level. Each region and country have its own unique culture, and you should tailor your content to cater to the people of that area. Your content should be creative and engaging, and utilize all forms of media, including text, audio, and video. To learn more about how to implement a global content marketing strategy, contact Root and Wings Media, the Best Content Management Agency in Delhi.

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Social Media Marketing is still an emerging field and many marketers haven’t seemed to master this space. Many businesses take to social media as a strategy to promote their brand and products but they don’t have a proper plan in place. Social marketing is a healthy, organic form of marketing that has proved to be valuable for several businesses. A recent study shows that businesses with a larger presence on social media are more likely to turn a profit.

social media marketing

Root and Wings Media, the Best Social Media Marketing Agency in Delhi is here to provide you 5 steps you should take to ensure your Social Media Marketing is successful:

Learn how to work on social media:

There are a lot of social media marketing tips out there! There are free ones you can find online like on this website, and some paid ones available in courses. You must take time to learn how to be a social media marketer. The fundamentals tend to be more or less the same whether it’s for a business, a brand, an artist, or someone else entirely – but it’s also very important that you alter your strategies just slightly to capture the attention of your target audience effectively. In the beginning, you should focus on consuming as much content and resources as possible; then once you have a strong idea of the potential ways you could use social media marketing for your business, you can focus on your own unique goals and objectives.

Listen to your customers:

You have to remember that when you run a successful business, your customers are the most important factor. You need to make sure you listen to not only their wants but also their needs. It is important especially in the era of social media platforms like Twitter and Facebook which have allowed your customers an instant voice. Many more of your customer base will be found on such sites as opposed to email or phone communication – it’s important as a business person that you make use of these social avenues! Make sure you talk directly with them because they provide deep insight into what they are looking for while maintaining an open line of communication so if anything goes wrong, the customer service department can address issues before they arise!

Use smart algorithms and AI:

Today’s smart algorithms are smarter than us. They can tell if a user is an actual person or just a robot. Now that Instagram got rid of “likes,” it’s an even more sensitive area to spam users on. – If you’re doing social media marketing, focus on real and valuable content for your audience rather than generating as much noise as possible with mindless messaging! This way you can develop a loyal following instead of ruining your reputation. – Investing time in sharing useful information about your brand or industry will create relationships with customers who then trust and support you because they feel like they are in the loop when it comes to what’s going on and they enjoy feeling this way!

Engage with your customers:

While putting up a social media post regularly is generally a good idea for business owners, it’s nothing without engaging with followers. For every person you’re fortunate enough to have as a follower of your page, there could be many more who don’t follow but would potentially be interested in your product if they only knew about it. This opportunity to gain new customers is the reason why legitimate providers of social media services charge such high prices. Getting active with your audience allows you to show them what you’re all about, and build trust in return. You can also use this engagement period to unravel customer issues one on one so that older and newer customers can benefit too!

Measure everything:

As a marketer, you will never run a successful social media marketing campaign if you don’t measure your results. Start by writing out clear goals at the beginning of the campaign and make sure each goal has benchmarks to measure whether or not success is being achieved. From there, you can use any data from your collective efforts to figure out what needs to be changed as pertains to that specific part of the campaign and adapt accordingly. This will help ensure that the result is a truly successful one, rather than just one that sounds good in theory but doesn’t deliver on many levels.

We know that your business needs to get noticed online, and social media is a great place to start. We hope you can use the 5 must-do steps that we have outlined in this blog to create a successful social marketing strategy for your business. If you have any questions, please don’t hesitate to contact Root and Wings Media, the Best Social Media Marketing Agency in Delhi.

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Ranking your website in search engines is the most popular method of getting organic traffic but there is another way, this way is to get your website to rank for what you want it to. If you want people to go to your website from a specific phrase or word then you can get your website to rank for it without ever ranking for any other phrases or words, then you should have the idea of how to get Organic Results without ranking the website.

organic results

Organic search results can be your most effective way of driving traffic. Ranking at the top of Google’s search engine can still be a problem. However, there are ways you can get organic results without ranking your website. This blog by Root and Wings Media, the Best Digital Marketing Agency in Delhi, will show you how.

Make your website reader-friendly:

Technically, SEO is all about making your website user-friendly. Readers must be able to find what they’re looking for without having to work too hard or even get frustrated. If you know who your buyer will be, do everything you can to make the site easy for them to use and well-organized so that conversion rates are high because you don’t know how long it could take for search engines (SEO) to rank your website initially. Avoid keyword stuffing and write in a clear fluid manner that makes sense because if search engines won’t index your pages, customers will have trouble finding them and if they stumble on an ugly clumsy website just because they couldn’t find yours, word of mouth alone can spread fast enough to kill any business faster than starting right with technical optimization from the start!

Regular blog posting:

Blogging is way more than just a way to increase your website’s traffic. Blogs are formidable online weapons that hunters use for bringing in powerful search engine traffic. They create deep impressions of your business on visitors’ minds and when the mind gets satisfied, your site will get traffic from all kinds of sources including search engines and other websites! When a person visits your blog to read what you have to say, they’ll be asking themselves questions like: “What products or services does this company offer?” While blogs can provide a source of top-quality information that answers these questions as well as many others, they have another benefit: very high search engine rankings. If you’re looking for ways to drive more organic search engine traffic to your site, then you should start thinking about blogging soon!

Target long-tail keywords:

Go for the keywords that are more specific to the service or product based. The search engines will recognize your site pages, images, and other information as related to the content that interests people most according to the topics they search on. This can boost content consumption and improve overall website traffic from a single keyword, increasing leads, sales and ultimately reducing brand awareness shortfalls! It’s not mandatory to target every SEO keyword. In some cases, it can be easier or more efficient to focus on just a few phrases. Usually, it is recommended (and most commonly practiced) to spread out your SEO efforts across as many different possible keyword phrases as you can manage while still having time and resources left over for other important tasks like creating high-quality original content with rich media that informs and entertains!

Never forget internal linkings:

Once you’ve done the content inventory and found out what kind of topics your readers are most interested in, it’s time to start linking those pages together. Linking them together will help increase their relevance and value for visitors, which in turn will make them stay on your site longer. This is an internal link-building strategy that will create a combination of both controlled quality traffic as well as influencers who may share the content with their followers or bookmark a page or two for themselves. You don’t want to make the website look like spam by overdoing it, so keep this strategy within reasonable limits.

Search engine optimization is by far the most important aspect of online marketing, but making the right moves requires a lot of time and effort. If you’re like most businesses, you don’t have unlimited resources to devote to SEO, so you have to make the most of the time you do have. To get organic results without ranking your website, we suggest that you take a look at Root and Wings Media, the Best Digital Marketing Agency in Delhi. We offer organic SEO services that will get you results without the hassle of having to make complex changes to your website that may not even work. Contact us today.

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If you are a small business owner or an online marketer, then the one thing you are always on the lookout for are the latest proven tools and tactics to help you generate more leads, increase sales, and improve your search engine ranking. With the growing number of businesses online, marketing for online business has become essential. One of the most essential ways to market your business online is via SEO or Search Engine Optimization. SEO is a process to increase the ranking of your websites in search engines like Google and other top search engines. By increasing the ranking of your website/blog you will be able to get more organic leads and sales.

SEO Tools

While there are several tools available to digital marketers, here are Root and Wings Media’s, the best digital marketing agency in Delhi, top five free SEO tools that you can use right away to improve your SEO strategy:

Google PageSpeed Insights:

This is one of our favorite tools for testing a website’s mobile responsiveness. While many other great tools test everything from mobile frameworks to code legibility, this tool only tests for the core functionality: does it look good on both mobile and desktop? It also suggests how you could improve your website in areas where it’s necessary.

Ahrefs Webmaster tool:

By signing up for Ahrefs, you can easily and quickly see the organic traffic you’re receiving in Google. And, if given time and permission to access your Google Analytics, then you can easily see the keywords people are using to find you via search engines of all kinds. We know that these insights are vital in helping us build our SEO strategy. Sign up for Ahrefs Webmaster Tools and verify your website. Now you can monitor over 100+ technical SEO issues. The tool shows suggestions on how to fix an issue if a problem comes up and links the issue to an explanation of why it’s important to fix it. After running a report, the tool links common related problems so you can see where they originate from. Furthermore, this tool allows you to see your site’s organic keyword rankings as well as who’s linking to you.

Answer the public:

With Answer the Public, you can discover long-tail keyword opportunities and common questions that are often asked when entering any relevant keyword into the search bar.

Yoast SEO plugin:

Yoast SEO is a WordPress plugin that was built to help you create the best-optimized web pages. While there are many benefits to content being optimized for search engines, other search engine optimizers aren’t built to focus on WordPress specifically.

XML Sitemaps:

Simply enter your site’s URL and a few optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Search Console and Bing Webmaster Tools. Note: if you opt to use the out-of-the-box settings, then at least one page in the hierarchy must contain the no-index metatag.

Now that you’ve read this article, you’re ready to start using the best SEO tools available. We hope you’re ready to attract lots of quality leads with these great SEO tools. If you have any questions about the best SEO tools or any other SEO topics, please contact Root and Wings Media, the Best Digital Marketing Agency in Delhi. We’re always happy to help!

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It’s no secret that social media has a huge influence on buying decisions of consumers. According to this Forbes article, 70% of consumers say they’re more likely to make a purchase after learning about a product or service on social media. This blog is about how to best leverage your social media content to ensure Lead Generation.

lead generation

Content marketing is a well-known method of Lead Generation and is currently the most popular technique for marketing and conversion. According to our reports, roughly 70% of the marketers from different industries have used content marketing in their lead generation campaigns. This statistic shows how important it is to have a content marketing strategy for your business growth. Here are the five best social media content for amazing lead generation:

Webinars:

A webinar is a type of social media content that helps more leads for your business. Here’s how you can get leads through this type of social media content. A good way to get leads from a webinar would be to share it on Facebook or YouTube but only make it available for a limited time and encourage people to enter their email addresses so they have access to the recording as well as any other accompanying materials that may have been provided if applicable. A great way to generate an audience pool is where one collects email addresses!

Videos:

Video marketing is becoming increasingly common. We’re in a generation where 82% of marketers have identified video content as the top type to optimize their social media ads and campaigns according to Ipsos Marketing Custom. See, seeing is believing. Video allows you to capture your audience visually which makes it twice as likely that they’ll be interested in whatever it is you’re trying to sell them on your products or services. Identify and research what types of videos are popular on the platforms your customers and clients are most active on (for example if you’re selling an app for iPhone then obviously make sure you create an organic Instagram story about how entertaining it can be when playing with an app like yours).

E-books:

An ebook is one of the best types of social media content to generate leads in 2022. It helps showcase your expertise and skill-sets because it tends to be much more detailed and longer than a blog post. The obvious question is how to even produce an eBook? Well, compile your blog posts to create an eBook. Ensure you choose your best content while writing it down. Once you are done with creating it, use Facebook, Linkedin, and Twitter to share it with your target audience and ask for their email address in exchange.

Live streams:

Live streams give you the opportunity to connect with those who follow your social media accounts live and in real-time. What’s great is that people can catch up on these videos at a later time if they miss them while they are life. We love that live streams help create urgency around your product or service because something only becomes available during a certain timeframe, and sometimes this means extra incentive is required “come together and take advantage of this now!” Avoid creating any incentive that would make anyone feel like they have been taken advantage of.

Customers Testimonials:

Customer stories can provide great social proof to generate leads. You should show what makes your offering(s) special by highlighting customer success stories. People are more likely to make a purchase decision after watching testimonials. A testimonial video that demonstrates how a product, service, or business proved helpful to someone makes more impact on customers. In order to collect reviews from your clients, you should turn them into a ‘video testimonial’ and share it online via sites like Slideshare and YouTube with appropriate hashtags in social media posts. That’s it!

As a business, it’s important to be present and active on social media, as it gives you a chance to interact with potential leads and customers. As such, it’s important to have social media content that is engaging and interesting! The content listed above will help you to generate leads through social media. If you face issues while making content or need professional assistance, feel free to contact Root and Wings Media, the Best Social Media Marketing Agency in Delhi.

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